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In Partnership We Prosper

As customer-oriented Company, Sreeya is committed to ensure access availability on its products through a wide distribution area coverage, affordable prices, and quality as well, proven to be fresh and safe for consumption.

Sreeya at a Glance

PT Sreeya Sewu Indonesia Tbk (“Company/Sreeya”), was established on September 6, 1985 under the name PT Betara Darma Ekspor Impor, initially, the Company engaged in breeding to produce commercial chickens, chicken slaughter and integrated chicken processing with cold storage.

As the business growing, the Company executed a strategic action by changing its name into PT Sierad Produce in 1986 and competed in Initial Public Offering (IPO) on 27 December 1996 and further listed at Indonesia Stock Exchange (formerly known as Jakarta Stock Exchange) with “SIPD” ticker code,

The Next business development was done through acquisition of PT Belfoods Indonesia, a Company operated in frozen food processing industry with current shares ownership of 99.99%. In 2015, the Company became part of Gunung Sewu Kencana Group through PT Great Giant Pineapple as the Company’s Controlling Shareholder.

On 21 September, aligned with group synergy as well as part of transformation, the Company changed its name itu PT Sreeya Sewu Indonesia Tbk.

Currently, Sreeya's line of business includes, among others, the production of Animal Feed which includes broiler feed, layer chicken feed, seed chicken feed, concentrate feed, quail feed and several other types of feed, Day Old Chicks, live bird and broiler as well as processed food products.

In line with the Company's strategy to provide quality products, the Company implements strict biosecurity technology to guarantee product hygiene. Also, in line with its owned Halal Certificate, the Company become the first company in Indonesia to implement Halal Blockchain in the cutting procedure according to Islamic Sharia so that customers and consumers can transparently access the chicken slaughtering process.

Various partnership solutions are also part of the Company's strategy, including through superior innovation, namely Smart Farm and Pineapple Extract-based chicken feed, both of which are leading innovations for the first time in Indonesia.

Milestone

History

  • 1985

    Establishment


    On September 6, 1985, the Company was officially established under the name PT Betara Darma Import Export with business activities in the field of feed, corn drying, veterinary medicines and vitamins

  • 1986

    Change of Name

    Changes its name into PT Betara Darma. 



  • 1993

    Change of Name

    Changes its name into PT Sierad Produce. 

  • 1996

    IPO

    Initial Public Offering followed by share listing on Indonesia Stock Exchange (formerly known as Jakarta Stock Exchange) on December 27, 1996 with the stock code “SIPD”.

  • 1997

    Corporate Action

    •Establishment of subsidiary, PT Transpasifik Niagareksa, engaged in trade and distribution sector.

    •Financial Restructuring 

  • 2001

    Corporate Action

    Merger debt to :

    • Equity 

    • CB

    • Financial Lease Schedule


    a merger took place involving three companies that jointly acted in the integrated poultry industry, namely PT Anwar Sierad Tbk, PT Sierad Feedmill and PT Sierad Grains which became one with the Company.

  • 2004

    Corporate Action

    Reverse Stock 

  • 2005

    Corporate Action

    All convertible bonds and obligation under capital lease were converted into shares (debt to equity swap).

  • 2009

    Corporate Action

    Quasi Reorganization.  

  • 2011

    Belfoods Acquisition

    PT Belfoods Indonesia, a company engaged in frozen food processing industry, was acquired by the Company through conversion of debt to share ownership (debt to equity swap). In 2015 the Company acquired a 100% stake in PT Belfoods Indonesia as a manifestation of Company’s strategy to enlarge processed-food division.











  • 2015

    Change of Controlling Shareholder

    PT Great Giant Pineapple as controlling shareholder with 50,11% ownership.

    The Company implemented Additional Capital withouth pre-emptive rights and strenghten its capital structure through stock split of 10 times.

  • 2016

    Corporate Action

    PT Great Giant Pineapple as controlling shareholder with 50,11%ownership.

    The Company implemented Additional Capital withouth pre-emptive rights and strenghten its capital structure through stock split of 10 times..

Certifications owned by the Company are amogst others Hazard Analysis and Critical Control Point (HACCP) from Ministry of Agriculture Republic of Indonesia, ISO 9001:2008 and SNI ISO 9001:2008 from Lloyd’s Register Quality Assurance, Veterinary Control Number (NKV) from Head of Animal Husbandry Office of West Java Province, Certificate of Good Feedmill Process (CPPB) from Animal Husbandry and Health General Directorate.

One of the Company’s laboratory facility, Prolab Diagnotic Laboratory (“Prolab Jabon”) has also obtained Accreditation Certificate from National Accreditacy Committee for the competency as Testing Laboratory. This certification is manifestation of the Company’s effort to maintain and improve our quality while also increase trust from the customers.

Corporate
Vision & Mission

Our Vision

To be a leading Integrated Poultry based Foods company by creating accessibility for Indonesia Middle Class consumers

Our Mission

The company strives to excel in:

1. To deliver high quality and innovative products for our consumers.
2. To create profit for business partners through international standard operations.
3. To recruit, develop and reward first-class professionals who thrive high-performance in a friendly working environment.
4. Actively contributing to the welfare of the community.

Our Corporate Value

Achievement Orientation

Capable in taking advantage of every opportunity and transforming them into responsibility through assertive and well-calculated decision making process.

Innovative

Capable in innovating new products or services with different approaches and ahead from the competitors.

Benefit to Society

Capable in performing social responsibility in all business operational aspects with synchronization according to the Company’s capability.

More About Us

More About Us

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